I’m a seasoned membership marketing executive, leader and strategist. I’m an expert in member recruitment, retention and engagement. I develop and execute strategic marketing plans and programs to build awareness of organizational activities and increase revenue. I have direct experience with building integrated direct marketing campaigns that include direct mail, telemarketing, email, advertising, and social media for both member acquisition and retention.

As an experienced membership marketing professional that has demonstrated versatility across a range of marketing specialties, my breadth of experience also enables me to adapt quickly to changing needs. I have in-depth knowledge in key marketing specialties including:

Strategic Marketing, Retention Marketing, Brand Management, Cross-Channel Campaign Planning, Digital and Traditional Media, Account Management, Lead Generation, Business Development, Project Management, Website Strategy, Content Marketing, Email, Direct Mail, Segmentation, Consumer Research, User Experience, Social Media, Customer Relationship Management, Multivariate Testing, Event Marketing, Team Leadership

And with all that being said, actual professional experience has taught me the following:

I have big ideas and I’m not afraid to try new things.

Lots of people have BIG ideas but execution is what matters and I execute. If you always do the same thing, you’ll always get what you’ve always gotten! I don’t care who gets credit. I just want my organization to succeed.